Page 106 - Faganel, Armand, in Vera Fois. 2018. Dizajnerska kultura in nagrada za oblikovalske dosežke. Koper: Založba Univerze na Primorskem.
P. 106
Dizajnerska kultura in nagrada za oblikovalske dosežke
tioned. Part of this questioning may be related to aesthetics and aestheti-
zation, where we look at the form as having its own value.
At the time of rapid technological advancement and the decline of
borders, the formation of an important and key competitive advantage is
becoming crucial. As Julier (2006) says, designing not only the creation of
visual images, products within the visual and material world, but the cre-
ation of systems that emerge within the visual and material world. Ma-
losi, Popovic and Hickling-Hudson (2007, 1) say that culture creates di-
versity, which is revealed in every human activity, including the products
produced by people. In this context, culture is a part of the value system,
namely its dynamic part, in which they constantly evaluate and revalue
forms and meanings. This “design view” puts culture into a value system,
thus separating from a managerial viewpoint of understanding the cul-
106 ture of an organization that places itself at the heart of understanding the
culture of value. In some ways, shapes and meanings, and thus the ideas
of truth, are shaped in design.
Companies are also social systems with their values, culture, operat-
ing systems. Through various systems, processes and activities, compa-
nies try to transfer their values to their employees, who are expected to
act accordingly. On the other hand, companies try to pass on their values,
which are embedded in products and services through branding and oth-
er intermediaries, to consumers, customers. An important role is played
by design, which is intricately intertwined with entrepreneurship. When
designing, it is about creating objects, images and systems that are part of
the entrepreneurial world.
Three key concepts are interested in defining the research problem.
Design, branding and organizational culture.
Designing
With the development of design, management and entrepreneurship,
there have been many changes in the business environment. On the oth-
er hand, companies are increasingly aware of the importance of design,
and not just in the view of designing beautiful products, but as a way of
thinking and acting, based on the interweaving of the value systems of
the company, the customer and the consumer.
The awareness of the importance of design has always been present.
Over the last 30 years, along with advertising and branding, it is further
developing and coming to the fore. Thus, many design agencies have ex-
panded their scope to provide advice to brand companies and viceversa,
some of the design agencies offer advertising services. Thus, the field of
tioned. Part of this questioning may be related to aesthetics and aestheti-
zation, where we look at the form as having its own value.
At the time of rapid technological advancement and the decline of
borders, the formation of an important and key competitive advantage is
becoming crucial. As Julier (2006) says, designing not only the creation of
visual images, products within the visual and material world, but the cre-
ation of systems that emerge within the visual and material world. Ma-
losi, Popovic and Hickling-Hudson (2007, 1) say that culture creates di-
versity, which is revealed in every human activity, including the products
produced by people. In this context, culture is a part of the value system,
namely its dynamic part, in which they constantly evaluate and revalue
forms and meanings. This “design view” puts culture into a value system,
thus separating from a managerial viewpoint of understanding the cul-
106 ture of an organization that places itself at the heart of understanding the
culture of value. In some ways, shapes and meanings, and thus the ideas
of truth, are shaped in design.
Companies are also social systems with their values, culture, operat-
ing systems. Through various systems, processes and activities, compa-
nies try to transfer their values to their employees, who are expected to
act accordingly. On the other hand, companies try to pass on their values,
which are embedded in products and services through branding and oth-
er intermediaries, to consumers, customers. An important role is played
by design, which is intricately intertwined with entrepreneurship. When
designing, it is about creating objects, images and systems that are part of
the entrepreneurial world.
Three key concepts are interested in defining the research problem.
Design, branding and organizational culture.
Designing
With the development of design, management and entrepreneurship,
there have been many changes in the business environment. On the oth-
er hand, companies are increasingly aware of the importance of design,
and not just in the view of designing beautiful products, but as a way of
thinking and acting, based on the interweaving of the value systems of
the company, the customer and the consumer.
The awareness of the importance of design has always been present.
Over the last 30 years, along with advertising and branding, it is further
developing and coming to the fore. Thus, many design agencies have ex-
panded their scope to provide advice to brand companies and viceversa,
some of the design agencies offer advertising services. Thus, the field of
