Page 9 - Management 17 (2)
P. 9
r Rižnar Higher Education Mix (Four Bs
Univerza na Primorskem, of Higher Education Institutions):
Fakulteta za management For Boštjan Žekš and, to a Lesser
igor.riznar@fm-kp.si Extent, Followers of E. Jerome
McCarthy
This text is about the most valuable assets in education: students and
teachers. To some extent, it is also about policy makers. It focuses on dif-
ferent types of teachers in a similar way as some marketing gurus focus
on four (or seven) Ps of the so-called marketing mix. The main aim of the
text is to shed some light on the complexity of education and the impor-
tance of understanding as the most important final product of learning.
This contribution is a far cry from a definitive picture of anything, let
alone of the complex system of education. On the other hand, it aims at
convincing the reader that learning (i.e., critically thinking about an is-
sue) is the most effective cognitive enhancer, which increases our mental
flexibility and provides strategies for solving problems.
Keywords: teachers, education systems, policy makers, students, rote
learning, understanding
Mešanica visokšolskega izobraževanja
(štirje B-ji visokošolskih institucij)
Nepoučenemu bralcu najprej končna opomba: naslov je izbran po ana-
logiji štirih P-jev v marketingu. Nekateri strokovnjaki menijo, da štirje
P-ji (price, product, promotion, place) niso dovolj za pravičen opis zaplete-
nega spleta, zato so teoretsko podmeno razširili na sedem P-jev (poleg
process in physical evidence so pomislili celo na people), drugim spet se na
trenutke dozdeva, da tudi štirideset P-jev ni dovolj za poglobljeno ana-
lizo. Po drugi strani pa nekateri z vso zavzetostjo zagovarjajo misel, da
je pravzaprav glavni krivec za zablode in površno psevdoteorijo črka P, ki
raziskovalce sili v določeno smer razmišljanja, in da bi utegnila biti črka
B (ali katera koli druga ali celo vse črke abecede) veliko primernejša. Kdo
ima prav, seveda ni predmet tega prispevka, ki je posvečen Boštjanu Že-
kšu. Od 18. maja 2002, ko je v Sobotni prilogi Dela izšel zapis intervjuja s
takratnim novim predsednikom slovenskega sazu-ja z naslovom »Uni-
verza, pomožna šola za reveže in mentalno ne popolnoma razvite«, do
danes ne morem nehati razmišljati, kako zlahka nekatera pomembna be-
sedila izginejo v pozabo in kako hitro popolnoma absurdne abotnosti po-
stanejo predmet vsakodnevnih razprav.
Ključne besede: učitelji, študenti, izobraževalni sistemi, oblikovalci poli-
tik, učenje na pamet, razumevanje
https://doi.org/10.26493/1854-4231.17.47-50
Let me start with a remark for the uneducated place) do not suffice for a thorough description of
reader: The title deliberately resembles the anal- what they call marketing mix, so they widened
ogy of four Ps in marketing mix. Some firmly their theoretical premise to seven Ps (in addi-
believe that four Ps (price, product, promotion, tion to process and physical evidence they also in-
management 17 (2022) številka 2 47
Univerza na Primorskem, of Higher Education Institutions):
Fakulteta za management For Boštjan Žekš and, to a Lesser
igor.riznar@fm-kp.si Extent, Followers of E. Jerome
McCarthy
This text is about the most valuable assets in education: students and
teachers. To some extent, it is also about policy makers. It focuses on dif-
ferent types of teachers in a similar way as some marketing gurus focus
on four (or seven) Ps of the so-called marketing mix. The main aim of the
text is to shed some light on the complexity of education and the impor-
tance of understanding as the most important final product of learning.
This contribution is a far cry from a definitive picture of anything, let
alone of the complex system of education. On the other hand, it aims at
convincing the reader that learning (i.e., critically thinking about an is-
sue) is the most effective cognitive enhancer, which increases our mental
flexibility and provides strategies for solving problems.
Keywords: teachers, education systems, policy makers, students, rote
learning, understanding
Mešanica visokšolskega izobraževanja
(štirje B-ji visokošolskih institucij)
Nepoučenemu bralcu najprej končna opomba: naslov je izbran po ana-
logiji štirih P-jev v marketingu. Nekateri strokovnjaki menijo, da štirje
P-ji (price, product, promotion, place) niso dovolj za pravičen opis zaplete-
nega spleta, zato so teoretsko podmeno razširili na sedem P-jev (poleg
process in physical evidence so pomislili celo na people), drugim spet se na
trenutke dozdeva, da tudi štirideset P-jev ni dovolj za poglobljeno ana-
lizo. Po drugi strani pa nekateri z vso zavzetostjo zagovarjajo misel, da
je pravzaprav glavni krivec za zablode in površno psevdoteorijo črka P, ki
raziskovalce sili v določeno smer razmišljanja, in da bi utegnila biti črka
B (ali katera koli druga ali celo vse črke abecede) veliko primernejša. Kdo
ima prav, seveda ni predmet tega prispevka, ki je posvečen Boštjanu Že-
kšu. Od 18. maja 2002, ko je v Sobotni prilogi Dela izšel zapis intervjuja s
takratnim novim predsednikom slovenskega sazu-ja z naslovom »Uni-
verza, pomožna šola za reveže in mentalno ne popolnoma razvite«, do
danes ne morem nehati razmišljati, kako zlahka nekatera pomembna be-
sedila izginejo v pozabo in kako hitro popolnoma absurdne abotnosti po-
stanejo predmet vsakodnevnih razprav.
Ključne besede: učitelji, študenti, izobraževalni sistemi, oblikovalci poli-
tik, učenje na pamet, razumevanje
https://doi.org/10.26493/1854-4231.17.47-50
Let me start with a remark for the uneducated place) do not suffice for a thorough description of
reader: The title deliberately resembles the anal- what they call marketing mix, so they widened
ogy of four Ps in marketing mix. Some firmly their theoretical premise to seven Ps (in addi-
believe that four Ps (price, product, promotion, tion to process and physical evidence they also in-
management 17 (2022) številka 2 47
