Page 77 - Studia Universitatis Hereditati, vol 6(2) (2018)
P. 77
ia universitatis Why style matters?
77Some noises and barriers for textual information processing
Helena Vičič, Red Tree Heritage
Veliko besed je bilo povedanih o uporabi besedil pri predstavitvah dediščine, zlasti za panoje in nalepke
na muzejskih razstavah. Ugotovljeno je bilo, da akademski jezik ni primeren za posredovanje informacij
obiskovalcem, zlasti kadar sta ciljni skupini otroci in družine. Poleg tega, ko gre za besedila na panelih in
nalepkah, imajo vse ciljne skupine koristi od interpretativnega pristopa. Prispevek bo poskušal preučiti
nekatere »šume« (v vsakem smislu), ki lahko odvrnejo obiskovalca od branja in nekatere ovire, ki one-
mogočajo uspešno obdelavo informacij, in tako zmanjšujejo zanimanje za pisano besedo.
Ključne besede: interpretacija, interpretativna besedila, dediščinske lokacije, psihologija obiskovalcev, ve-
denje obiskovalcev.
Many words have been exchanged on behalf of the use of texts in heritage settings, especially for pan-
els and labels in museum exhibitions. It has been acknowledged that academic language is not appropri-
ate way to communicate information to the visitors, especially when children and families are targeted.
Moreover, when it comes to the text on panels and labels, all target groups benefit from the interpretive
approach. This paper will try to examine some ‘noises’ (in every kind of sense) that can distract a visitor
from reading and some barriers that disable successful information processing and thus impairs an in-
terest in a written word.
Keywords: interpretation, interpretive text, heritage sites, psychology of visitors, visitors’ behaviour
We often think that our visitors pay
much more attention to the text it- our duty to understand our audiences and their
self, as they actually do. The compa- processes while hosting them in our premises.
rison between the amount of work and money To read or not to read?
that is invested in the textual media and how lit- Many researches indicate, that the majority of
tle they are attended, is often disappointing. people do not come to heritage sites primarily
to learn. Socialising and group bonding usual-
Although the concept of accessibility un-
derstands barriers more in a physical sense, whi- ly appears on the top of the list of reasons, fol-
ch is a very welcome and important step towards lowed by relaxation, experiencing new things
the inclusive society, we rarely think of our texts and only then gaining new information (Fáilte
as inaccessible in intellectual sense. Leisure acti- Ireland 2009, 16). The question is how this influ-
vities, that a visit to a heritage site often is, create ences their mental abilities for reading and what
different circumstances and are practiced by pe- text should interpretation provide in order for it
ople with the aim to satisfy specific needs. It is to be attended. Many researchers encourage in-
doi: https://doi.org/10.26493/2350-5443.6(2)77-81
77Some noises and barriers for textual information processing
Helena Vičič, Red Tree Heritage
Veliko besed je bilo povedanih o uporabi besedil pri predstavitvah dediščine, zlasti za panoje in nalepke
na muzejskih razstavah. Ugotovljeno je bilo, da akademski jezik ni primeren za posredovanje informacij
obiskovalcem, zlasti kadar sta ciljni skupini otroci in družine. Poleg tega, ko gre za besedila na panelih in
nalepkah, imajo vse ciljne skupine koristi od interpretativnega pristopa. Prispevek bo poskušal preučiti
nekatere »šume« (v vsakem smislu), ki lahko odvrnejo obiskovalca od branja in nekatere ovire, ki one-
mogočajo uspešno obdelavo informacij, in tako zmanjšujejo zanimanje za pisano besedo.
Ključne besede: interpretacija, interpretativna besedila, dediščinske lokacije, psihologija obiskovalcev, ve-
denje obiskovalcev.
Many words have been exchanged on behalf of the use of texts in heritage settings, especially for pan-
els and labels in museum exhibitions. It has been acknowledged that academic language is not appropri-
ate way to communicate information to the visitors, especially when children and families are targeted.
Moreover, when it comes to the text on panels and labels, all target groups benefit from the interpretive
approach. This paper will try to examine some ‘noises’ (in every kind of sense) that can distract a visitor
from reading and some barriers that disable successful information processing and thus impairs an in-
terest in a written word.
Keywords: interpretation, interpretive text, heritage sites, psychology of visitors, visitors’ behaviour
We often think that our visitors pay
much more attention to the text it- our duty to understand our audiences and their
self, as they actually do. The compa- processes while hosting them in our premises.
rison between the amount of work and money To read or not to read?
that is invested in the textual media and how lit- Many researches indicate, that the majority of
tle they are attended, is often disappointing. people do not come to heritage sites primarily
to learn. Socialising and group bonding usual-
Although the concept of accessibility un-
derstands barriers more in a physical sense, whi- ly appears on the top of the list of reasons, fol-
ch is a very welcome and important step towards lowed by relaxation, experiencing new things
the inclusive society, we rarely think of our texts and only then gaining new information (Fáilte
as inaccessible in intellectual sense. Leisure acti- Ireland 2009, 16). The question is how this influ-
vities, that a visit to a heritage site often is, create ences their mental abilities for reading and what
different circumstances and are practiced by pe- text should interpretation provide in order for it
ople with the aim to satisfy specific needs. It is to be attended. Many researchers encourage in-
doi: https://doi.org/10.26493/2350-5443.6(2)77-81
