Page 81 - Studia Universitatis Hereditati, vol. 5(1) (2017)
P. 81
ia universitatisPovzetek Summary
swot analysis of potentials of diving tour ism and underwater her itage ... 81
Skoraj vsi največji trgi za potapljaški turizem v Evropi, Almost all biggest emitive markets for scuba tour-
denimo Združeno kraljestvo, Nemčija, Francija, Italija ism in Europe like UK, Germany, France, Italy or Aus-
ali Avstrija, so se že odzvali na tržišča destinacij ATAS, tria are already emitive markets for ATAS destinations
ki omogočajo promocijo potapljaškega turizma na Ja- that makes promotion of diving tourism in Adriatic on
dranu na teh trgih, kjer Jadransko morje že zdaj velja za those markets easier because Adriatic sea is already per-
priljubljeno turistično destinacijo. Glavna pomanjklji- ceived as popular tourist destination. The major disad-
vost je v tem, da nacionalni turistični uradi, ki so glav- vantage is that National tourist offices that are the main
na turistična promocija v Sloveniji, na Hrvaškem in Črni body for tourist promotion in Slovenia, Croatia and
gori, ne prepoznajo potapljaškega turizma kot posebne Montenegro do not recognize diving tourism as a spe-
vrste selektivnega turizma, ki ima svoj trg, zato potaplja- cial type of selective tourism that has its market so the
ška ponudba deluje le kot dodatna športna dejavnost de- diving offer function only as an additional sport activity
stinacije in le redko kot glavni namen obiska. V primer- in destinations and rarely as a main purpose of coming
javi z najbolj priljubljenimi potapljaškimi destinacijami to the Adriatic sea. When compared to the most pop-
v Evropi in v tujini je prednost destinacije ATAS lah- ular diving destinations in Europe and abroad ATAS
ko geografska bližina večine trgov, zaradi česar je Jadran destination’s advantage can be geographical proximity
atraktiven kraj potapljanja za krajše izlete skozi vse leto to most of the broadcasting markets making Adriatic
in je lahko še posebej privlačen za strastne potapljače. attractive diving destination for shorter trips through-
Glede na dejstvo, da so vse destinacije ATAS znane turi- out the year that can be especially attractive to passion-
stične destinacije z razvito turistično ponudbo in boga- ate divers. Given the fact that all ATAS destinations are
te z naravno in kulturno dediščino, so lahko še posebej also known tourist destinations with developed tour-
zanimive za rekreativne potapljače in tiste, ki potujejo ist offer and rich with natural and cultural heritage they
z družinami ali v paru. Primerjalne analize in SWOT can be especially interesting for recreational divers and
analize destinacij ATAS so pokazale, da je uvedba ob- those travelling with families or couples. Benchmark-
močij prepovedi uporabe, izkrcanje ladij, izdelava pake- ing analyses and SWOT analyses of ATAS destina-
tov za vse potnike, ki vključujejo nekaj jadranskih de- tions showed that introduction of no-take zones, scut-
stinacij, izboljšanje predstavitve potapljaških točk in tling of ships, creation of all inclusive packages for divers
poudarjanje potapljaške specifičnosti Jadrana v primer- that include couple Adriatic destinations, improvement
javi z drugimi destinacijami lahko vodilo za boljši razvoj of presentation of diving sites as well as emphasizing the
potapljaškega turizma na Jadranu. diving specificity of the Adriatic in relation to other des-
Jadransko morje je bogato s podvodno antično dedišči- tinations can be taken as guidelines for better develop-
no, ki lahko predstavlja zanimivo potapljaško ponudbo. ment of diving tourism in the Adriatic.
Na Hrvaškem je večina lokacij pod zaščito Ministrstva Adriatic sea is rich in underwater ancient heritage that
za kulturo, potapljanje pa zahteva plačano koncesijo, can present interesting diving offer. In Croatia most of
ki je običajno visoka, zato so te lokacije redko vključe- sites are under protection of Ministry of Culture and
ne v potapljaško ponudbo. V Črni gori večina območij diving there require a paid concession which is usually
ni raziskana in ostaja nezaščitena, tako da so ta območja to high for diving clubs so those sites are rarely includ-
ogrožena in večinoma niso vključena v potapljaško po- ed in their diving offer. In Montenegro most of the sites
nudbo, saj potapljanje na podvodnih arheoloških najdi- are not explored and unprotected so those sites are un-
ščih v Črni gori ni zakonsko urejeno. der threat of thieves and mostly not included in diving
Na Jadranu sta le dva urejena podvodna arheološka par- offer since the diving on underwater archaeological sites
ka, in sicer Simonov zaliv v Izoli in podvodni zgodo- is not legally regulated in Montenegro.
vinski park v Malem Lošinju. Razvoj novih podvodnih The only two underwater archaeological parks in Adri-
parkov lahko varuje podvodno dediščino in razvija nove atic are San Simon in Izola and underwater Historic
atraktivne kraje potapljanja na Jadranu. Park in Mali Lošinj. Development of new underwater
swot analysis of potentials of diving tour ism and underwater her itage ... 81
Skoraj vsi največji trgi za potapljaški turizem v Evropi, Almost all biggest emitive markets for scuba tour-
denimo Združeno kraljestvo, Nemčija, Francija, Italija ism in Europe like UK, Germany, France, Italy or Aus-
ali Avstrija, so se že odzvali na tržišča destinacij ATAS, tria are already emitive markets for ATAS destinations
ki omogočajo promocijo potapljaškega turizma na Ja- that makes promotion of diving tourism in Adriatic on
dranu na teh trgih, kjer Jadransko morje že zdaj velja za those markets easier because Adriatic sea is already per-
priljubljeno turistično destinacijo. Glavna pomanjklji- ceived as popular tourist destination. The major disad-
vost je v tem, da nacionalni turistični uradi, ki so glav- vantage is that National tourist offices that are the main
na turistična promocija v Sloveniji, na Hrvaškem in Črni body for tourist promotion in Slovenia, Croatia and
gori, ne prepoznajo potapljaškega turizma kot posebne Montenegro do not recognize diving tourism as a spe-
vrste selektivnega turizma, ki ima svoj trg, zato potaplja- cial type of selective tourism that has its market so the
ška ponudba deluje le kot dodatna športna dejavnost de- diving offer function only as an additional sport activity
stinacije in le redko kot glavni namen obiska. V primer- in destinations and rarely as a main purpose of coming
javi z najbolj priljubljenimi potapljaškimi destinacijami to the Adriatic sea. When compared to the most pop-
v Evropi in v tujini je prednost destinacije ATAS lah- ular diving destinations in Europe and abroad ATAS
ko geografska bližina večine trgov, zaradi česar je Jadran destination’s advantage can be geographical proximity
atraktiven kraj potapljanja za krajše izlete skozi vse leto to most of the broadcasting markets making Adriatic
in je lahko še posebej privlačen za strastne potapljače. attractive diving destination for shorter trips through-
Glede na dejstvo, da so vse destinacije ATAS znane turi- out the year that can be especially attractive to passion-
stične destinacije z razvito turistično ponudbo in boga- ate divers. Given the fact that all ATAS destinations are
te z naravno in kulturno dediščino, so lahko še posebej also known tourist destinations with developed tour-
zanimive za rekreativne potapljače in tiste, ki potujejo ist offer and rich with natural and cultural heritage they
z družinami ali v paru. Primerjalne analize in SWOT can be especially interesting for recreational divers and
analize destinacij ATAS so pokazale, da je uvedba ob- those travelling with families or couples. Benchmark-
močij prepovedi uporabe, izkrcanje ladij, izdelava pake- ing analyses and SWOT analyses of ATAS destina-
tov za vse potnike, ki vključujejo nekaj jadranskih de- tions showed that introduction of no-take zones, scut-
stinacij, izboljšanje predstavitve potapljaških točk in tling of ships, creation of all inclusive packages for divers
poudarjanje potapljaške specifičnosti Jadrana v primer- that include couple Adriatic destinations, improvement
javi z drugimi destinacijami lahko vodilo za boljši razvoj of presentation of diving sites as well as emphasizing the
potapljaškega turizma na Jadranu. diving specificity of the Adriatic in relation to other des-
Jadransko morje je bogato s podvodno antično dedišči- tinations can be taken as guidelines for better develop-
no, ki lahko predstavlja zanimivo potapljaško ponudbo. ment of diving tourism in the Adriatic.
Na Hrvaškem je večina lokacij pod zaščito Ministrstva Adriatic sea is rich in underwater ancient heritage that
za kulturo, potapljanje pa zahteva plačano koncesijo, can present interesting diving offer. In Croatia most of
ki je običajno visoka, zato so te lokacije redko vključe- sites are under protection of Ministry of Culture and
ne v potapljaško ponudbo. V Črni gori večina območij diving there require a paid concession which is usually
ni raziskana in ostaja nezaščitena, tako da so ta območja to high for diving clubs so those sites are rarely includ-
ogrožena in večinoma niso vključena v potapljaško po- ed in their diving offer. In Montenegro most of the sites
nudbo, saj potapljanje na podvodnih arheoloških najdi- are not explored and unprotected so those sites are un-
ščih v Črni gori ni zakonsko urejeno. der threat of thieves and mostly not included in diving
Na Jadranu sta le dva urejena podvodna arheološka par- offer since the diving on underwater archaeological sites
ka, in sicer Simonov zaliv v Izoli in podvodni zgodo- is not legally regulated in Montenegro.
vinski park v Malem Lošinju. Razvoj novih podvodnih The only two underwater archaeological parks in Adri-
parkov lahko varuje podvodno dediščino in razvija nove atic are San Simon in Izola and underwater Historic
atraktivne kraje potapljanja na Jadranu. Park in Mali Lošinj. Development of new underwater
