Page 266 - Lazar, Irena, Aleksander Panjek in Jonatan Vinkler. Ur. 2020. Mikro in makro. Pristopi in prispevki k humanističnim vedam ob dvajsetletnici UP Fakultete za humanistične študije, 2. knjiga. Koper: Založba Univerze na Primorskem.
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son, A. 2019. »Paid Circulation of Daily Newspapers in the U.S.
1985–2018.« Statista. https://www.statista.com/statistics/183422/
paid-circulation-of-us-daily-newspapers-since-1975/.
Williams, A. T. 2016. »Employment Picture Darkens for Journalists at Digital
Outlets. « Columbia Journalism Review. https://www.cjr.org/business_of_
news/journalism_jobs_digital_decline.php.
Summary
Business models of online news media under the dictate
of productivity: automatization of journalist labour
The author explains why (online) news publishers are forced to the same
dictate of productivity as all other economic entities. While innovations
enable heightened productivity of labour, the process results in the trend of
the falling rate of profits in the news-producing sector, which causes capit al
to leave the publishing sector. At the same time, especially printed news
papers are faced with the flight of advertisers in non-media outlets, while
journalism in all its forms is automated through the often-enforced use of
digital hardware and software tools, which is a direct consequence of en
deavours to raise productivity. News publishers try to adapt to these changes
with the innovation of their business models, which the author will address
through the relationship between capital and labour, using the conceptual
apparatus of critical political economy. Labour is the production factor that
is on the short run the only variable capital while falling marginal costs re
quire diminishing it, especially in online news production. These restric
tions, together with the automatization and algorithmization of journal
ism and diminished advertisers’ revenues result in de-professionalization
of creative journalistic labour and in the diminishing critical publicity that
is required for the lively public sphere.
642
1985–2018.« Statista. https://www.statista.com/statistics/183422/
paid-circulation-of-us-daily-newspapers-since-1975/.
Williams, A. T. 2016. »Employment Picture Darkens for Journalists at Digital
Outlets. « Columbia Journalism Review. https://www.cjr.org/business_of_
news/journalism_jobs_digital_decline.php.
Summary
Business models of online news media under the dictate
of productivity: automatization of journalist labour
The author explains why (online) news publishers are forced to the same
dictate of productivity as all other economic entities. While innovations
enable heightened productivity of labour, the process results in the trend of
the falling rate of profits in the news-producing sector, which causes capit al
to leave the publishing sector. At the same time, especially printed news
papers are faced with the flight of advertisers in non-media outlets, while
journalism in all its forms is automated through the often-enforced use of
digital hardware and software tools, which is a direct consequence of en
deavours to raise productivity. News publishers try to adapt to these changes
with the innovation of their business models, which the author will address
through the relationship between capital and labour, using the conceptual
apparatus of critical political economy. Labour is the production factor that
is on the short run the only variable capital while falling marginal costs re
quire diminishing it, especially in online news production. These restric
tions, together with the automatization and algorithmization of journal
ism and diminished advertisers’ revenues result in de-professionalization
of creative journalistic labour and in the diminishing critical publicity that
is required for the lively public sphere.
642
