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s/10.1080/09647779700201604?journal-
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Treml, Helga. »Customer retention in cul-
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an Mozart-year (2006). https://www.yum-
pu.com/la/document/view/20752459/cus-
tomer-retention-in-cultural-tourism/5 (25.
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Museum Marketing«. Tourism Insi-
ghts, 2009. http://www.cabdirect.org/ab-
stracts/20103307656.html;jsessionid=E-
C9187A B21 E E7E1045 F E 857F2 BB5 E 618
(12. 5. 2013).
2014). Museums.« European Journal of Marketing
1 | a. br ezovec – tr žni potenciali muzejskega tur izma obalnega dela istr e (projekt histur) 27 McCabe, Shauna. »Place identity, cultural-his- 18, no. 2 (1984): 90–99.
torical tourism, and the politics of space: A
theoretical approach.« Thesis. Burnaby (Bri- Zdravič Polič, Nina in Miro Kline, ur., Marketing
tish Columbia): Simon Fraser University. muzejev: Teorija in praksa v slovenskih muze-
1993. file:///C:/Users/abrezo/Downloads/ jih. Priročnik. Ljubljana: Slovenski etnograf-
b15214473.pdf (9.8.2014). ski muzej. 2013.
Maškarin Ribarić, Helga, Ivana Ribarić, Vedrana
Jurčević in Aleksandra Brezovec. Potencia-
li razvoja muzejskega turizma v obalnem delu
istrskega polotoka. Portorož: Fakulteta za tu-
ristične študije TURISTICA, 2015.
Museums Association. Museums 2020: Discussi-
on Papers. London: Museums Association,
2012. http://www.museumsassociation.
org/download?id=806530 (25. 2. 2013).
Podovšovnik, Eva, Gorazd Sedmak in Aleksan-
dra Brezovec. The Adriatic‘s museums en-
rich cultural tourism - Museumcultour. Por-
torož: Univerza na Primorskem, Fakulteta
za turistične študije Turistica, 2013.
Staiff, Russell. Re-imagining Heritage interpre-
tation: Enchanting the Past-Future. Surrey,
Burlington: Ashgate Publ. 2014.
Tobelem, Jean-Michel. »The Marketing Appro-
ach in Museums«. Museum Management
and Curatorship 16, no. 4 (1997): 337–354.
http://w w w.tandfonline.com/doi/ab-
s/10.1080/09647779700201604?journal-
Code=rmmc20#.VbTEVLOqqko (10. 4.
2014).
Treml, Helga. »Customer retention in cul-
tural tourism: an evaluation of the Austri-
an Mozart-year (2006). https://www.yum-
pu.com/la/document/view/20752459/cus-
tomer-retention-in-cultural-tourism/5 (25.
3. 2014).
UNESCO. »Culture and Development.« (2015)
http://w w w.u nesco.org /new/en/cu lt u re/
(12. 4. 2015).
Williams, Paul. »A Modrern Approach to
Museum Marketing«. Tourism Insi-
ghts, 2009. http://www.cabdirect.org/ab-
stracts/20103307656.html;jsessionid=E-
C9187A B21 E E7E1045 F E 857F2 BB5 E 618
(12. 5. 2013).
