Page 56 - Studia Universitatis Hereditati, vol. 5(1) (2017)
P. 56
dia universitatis her editati, letnik 5 (2017), številk a 1 56non-diving activities. About 50% wear their ownluxury. This segment generally requires a
equipment. higher value than a low-budget option. The
hereditati needs of non-divers d. accommodation with
To attract this tourist profile the destination more recreational / entertainment facilities
must have diving centers with high quality such as wellness or yoga classes should also
equipment, comfortable accommodation, be taken into the account.
good food and an attractive non-diving pro-
gram. Product Specification
The following product specifications are impor
Passionate divers tant for European diving tourists:
This segment encompasses about 20% of the
European diver’s tourists and consists of div - high standards of equipment to be rented
ing divers who own a diving course or have a li - ecological sustainability of underwater lo
cense. 2/3 are men, married and between 46 and
55 years old and travel alone or with other pas cations
sionate divers. The main motive of their trip is - detailed description and characteristics of
diving, ie the uniqueness and specificity of the
submarine destination. When they are in the underwater locations
destination they dive as often as possible and do - an attractive selection of non-diving acti
not over-invest in accommodation as well as al
ternative activities and offerings. Most wear vities in the destination that are appealing
their own equipment except cylinders. to divers such as: water skiing, tennis, golf,
cycling, climbing, nature leave
The most important for these profile is the - international diving club/centre certificates
uniqueness and quality of the diving sites - insurance
and the destinations so marketing should be
based on the specifics of destination’s sub- The Biggest Emitive Markets For Scuba
marine, with a detailed description of all un- Tourism In Europe
derwater locations. Most of these divers be-
lieve in the oral recommendations of other - UK
passionate divers, so consider the option of - Germany
web site editing and diving. - France
- Italy
Families and couples - The Netherlands
This segment comprises about 10% of all Euro - Spain
pean diver tourists. It is usually an enthusiastic - Poland
diver and one who occasionally dives or who is - Belgium
not a diver at all. To this segment is of great im - Sweden
portance the quality of the tourist offer in the - Bulgaria
destination and they are generally more inclined - Switzerland
to spend on the quality of transport, accommo - Romania
dation and other additional activities. Families - Austria
often prefer a swimming pool within the accom
modation. PADI certified divers make up 70% of the
overall diving tourism market. There are about
In this target segment, the focus should be
given to the quality of the overall tourist
package. What does not necessarily mean
equipment. higher value than a low-budget option. The
hereditati needs of non-divers d. accommodation with
To attract this tourist profile the destination more recreational / entertainment facilities
must have diving centers with high quality such as wellness or yoga classes should also
equipment, comfortable accommodation, be taken into the account.
good food and an attractive non-diving pro-
gram. Product Specification
The following product specifications are impor
Passionate divers tant for European diving tourists:
This segment encompasses about 20% of the
European diver’s tourists and consists of div - high standards of equipment to be rented
ing divers who own a diving course or have a li - ecological sustainability of underwater lo
cense. 2/3 are men, married and between 46 and
55 years old and travel alone or with other pas cations
sionate divers. The main motive of their trip is - detailed description and characteristics of
diving, ie the uniqueness and specificity of the
submarine destination. When they are in the underwater locations
destination they dive as often as possible and do - an attractive selection of non-diving acti
not over-invest in accommodation as well as al
ternative activities and offerings. Most wear vities in the destination that are appealing
their own equipment except cylinders. to divers such as: water skiing, tennis, golf,
cycling, climbing, nature leave
The most important for these profile is the - international diving club/centre certificates
uniqueness and quality of the diving sites - insurance
and the destinations so marketing should be
based on the specifics of destination’s sub- The Biggest Emitive Markets For Scuba
marine, with a detailed description of all un- Tourism In Europe
derwater locations. Most of these divers be-
lieve in the oral recommendations of other - UK
passionate divers, so consider the option of - Germany
web site editing and diving. - France
- Italy
Families and couples - The Netherlands
This segment comprises about 10% of all Euro - Spain
pean diver tourists. It is usually an enthusiastic - Poland
diver and one who occasionally dives or who is - Belgium
not a diver at all. To this segment is of great im - Sweden
portance the quality of the tourist offer in the - Bulgaria
destination and they are generally more inclined - Switzerland
to spend on the quality of transport, accommo - Romania
dation and other additional activities. Families - Austria
often prefer a swimming pool within the accom
modation. PADI certified divers make up 70% of the
overall diving tourism market. There are about
In this target segment, the focus should be
given to the quality of the overall tourist
package. What does not necessarily mean
