Page 59 - Studia Universitatis Hereditati, vol. 5(1) (2017)
P. 59
ia CompetitoreuniversitatisConsidera- Strenghts and Weaknesses Summary.
swot analysis of potentials of diving tour ism and underwater her itage ... 59 destination tions What actions can the Adriatic destinations
Malta Strenghts: all year season
Seasonality Strenghts: Great natural diversity with a large num- do in order to become more competitive
Quality of dive ber of ship wrecks. Island Gozo has been at the top on the diving tourism market?
sites of the best diving destinations in Europe for years.
Two locations (Blue Cave at Gozo and Cirkewwa) Malta positioned itself on the tourist diving map as
Aquatic life and are among the top 10 in Europe. the destination for the most submersible ships. Its
variety Strengths: Much of the maritime belt is protect- natural base (in the history of the sea, Malta has of-
ed, which contributes to the great variety of under- ten been the scene of historic maritime battles and
Prices water life. has undergone a lot of ship wrecks) has upgraded it
(divebooker. Strengths: Cheaper than the Adriatic. With emit- with a large number of deliberately submerged ships
com) ting markets, it is also associated with low-cost air- recognizing the significance of this type of tourism.
lines, which further reduces the way. The specificity of Malta is much higher than the
Distance from Prices: number of dives from the coast, but because of the
outbound 2 dives with an instruction / one day-46-60 € fact that most of the sites at lower depths and built
markets 10 dives with instruction / 5 days-210-300 € infrastructure have access points.
Distance Equipment rental -20-30 € per day On an island that is smaller than Brač there are 34
between dive diving centers.
sites Strengths: Close to all broadcasting markets (UK, Adriatic opportunities: introduction of no-take
Popularity with Germany, Italy, France) zones where diving, sailing of ships is allowed. Em-
main European Strengths: The size of Malta allows any of the locali- phasize the diving specificity of the Adriatic in rela-
Outbound ties to be available in one day and several attractions tion to other destinations. Creating an all inclusive
Markets can be visited at the same time. package for divers during which it is possible to visit
Quality of Strengths: The most popular diving destination in several destinations on the Adriatic for diving.
non-diving Europe. 27% of its GDP comes from diving tour-
tourist offer ism. The most popular diving destination in the UK
market (on Malta English is the official language).
Strengths: a rich cultural heritage that is a blend of
diverse cultures that ruled the Mediterranean. Par-
ticularity is the large amount of sacral architec-
ture (365 churches). Good beaches. Well-developed
tourist infrastructure. Good night life.
swot analysis of potentials of diving tour ism and underwater her itage ... 59 destination tions What actions can the Adriatic destinations
Malta Strenghts: all year season
Seasonality Strenghts: Great natural diversity with a large num- do in order to become more competitive
Quality of dive ber of ship wrecks. Island Gozo has been at the top on the diving tourism market?
sites of the best diving destinations in Europe for years.
Two locations (Blue Cave at Gozo and Cirkewwa) Malta positioned itself on the tourist diving map as
Aquatic life and are among the top 10 in Europe. the destination for the most submersible ships. Its
variety Strengths: Much of the maritime belt is protect- natural base (in the history of the sea, Malta has of-
ed, which contributes to the great variety of under- ten been the scene of historic maritime battles and
Prices water life. has undergone a lot of ship wrecks) has upgraded it
(divebooker. Strengths: Cheaper than the Adriatic. With emit- with a large number of deliberately submerged ships
com) ting markets, it is also associated with low-cost air- recognizing the significance of this type of tourism.
lines, which further reduces the way. The specificity of Malta is much higher than the
Distance from Prices: number of dives from the coast, but because of the
outbound 2 dives with an instruction / one day-46-60 € fact that most of the sites at lower depths and built
markets 10 dives with instruction / 5 days-210-300 € infrastructure have access points.
Distance Equipment rental -20-30 € per day On an island that is smaller than Brač there are 34
between dive diving centers.
sites Strengths: Close to all broadcasting markets (UK, Adriatic opportunities: introduction of no-take
Popularity with Germany, Italy, France) zones where diving, sailing of ships is allowed. Em-
main European Strengths: The size of Malta allows any of the locali- phasize the diving specificity of the Adriatic in rela-
Outbound ties to be available in one day and several attractions tion to other destinations. Creating an all inclusive
Markets can be visited at the same time. package for divers during which it is possible to visit
Quality of Strengths: The most popular diving destination in several destinations on the Adriatic for diving.
non-diving Europe. 27% of its GDP comes from diving tour-
tourist offer ism. The most popular diving destination in the UK
market (on Malta English is the official language).
Strengths: a rich cultural heritage that is a blend of
diverse cultures that ruled the Mediterranean. Par-
ticularity is the large amount of sacral architec-
ture (365 churches). Good beaches. Well-developed
tourist infrastructure. Good night life.
