Page 58 - Studia Universitatis Hereditati, vol. 5(1) (2017)
P. 58
petitore Considera- Strenghts and Weaknesses Summary.
destination tions What actions can the Adriatic destinations
Cyprus Strength: All year. Water 16 ⁰C in Jan to 32 ⁰C
Seasonality in September. do in order to become more competitive
Quality of dive Weaknesses: No one. on the diving tourism market?
sites Strength: Excellent variety – includes The Zenobia
Wreck (a RO RO boat that sunk in 1980) and As a Mediterranean diving destination, Cyprus
Aquatic life ranked the best dive site in Europe. competes for the same outbound diving tourism
and variety Weaknesses: No one. markets. Its proximity to the Red and Black Seas
Strength: Diverse. Currents flowing from the Red provide a diverse marine life and provides a compa-
Prices and Black Seas bring a large diversity of differing rable array of ‘non-diving’ family attractions includ-
(divebooker. marine life including Grouper, shoals of Double ing beaches and urban cultural tourism.
com) Banded Bream, Cyprus provides comparable water temperatures
Distance from Stingrays, Scorpionfish, Amberjacks and Wrasse. and experiences, although boasts wreck dive of in-
outbound mar- Weaknesses: No one. ternational significance – the Zenobia.
kets Weaknesses: More expensive then other Mediter- The Adriatic may be competitive in its geograph-
Distance ranean destinations. ic position as it is closer to the emitting markets
between dive Prices: (the possibility of shorter stays during the year-offer
sites 2 dives with an instruction / one day-65-85 € weekend diving trips) as well as its variety of accom-
Popularity with 10 dives with instruction / 5 days-250-400 € modation facilities and non-diving offers.
main European Equipment rental -20-30 € per day
Outbound Weakness: In comparison with Adriatic add 2 more
Markets hours to flights from main otbound markets.
Quality of
non-diving Strength: Possible to visit most of dive sites in 7
tourist offer days.
studia universitatis her editati, letnik 5 (2017), številk a 1 58
hereditati
Strength: Very popular with main outbound mar-
kets.
Strength: Comparable with Adriatic. The island of-
fers a range of holiday accommodation, beaches and
resorts as well as a rich cultural history including nu-
merous fortified
settlements.
destination tions What actions can the Adriatic destinations
Cyprus Strength: All year. Water 16 ⁰C in Jan to 32 ⁰C
Seasonality in September. do in order to become more competitive
Quality of dive Weaknesses: No one. on the diving tourism market?
sites Strength: Excellent variety – includes The Zenobia
Wreck (a RO RO boat that sunk in 1980) and As a Mediterranean diving destination, Cyprus
Aquatic life ranked the best dive site in Europe. competes for the same outbound diving tourism
and variety Weaknesses: No one. markets. Its proximity to the Red and Black Seas
Strength: Diverse. Currents flowing from the Red provide a diverse marine life and provides a compa-
Prices and Black Seas bring a large diversity of differing rable array of ‘non-diving’ family attractions includ-
(divebooker. marine life including Grouper, shoals of Double ing beaches and urban cultural tourism.
com) Banded Bream, Cyprus provides comparable water temperatures
Distance from Stingrays, Scorpionfish, Amberjacks and Wrasse. and experiences, although boasts wreck dive of in-
outbound mar- Weaknesses: No one. ternational significance – the Zenobia.
kets Weaknesses: More expensive then other Mediter- The Adriatic may be competitive in its geograph-
Distance ranean destinations. ic position as it is closer to the emitting markets
between dive Prices: (the possibility of shorter stays during the year-offer
sites 2 dives with an instruction / one day-65-85 € weekend diving trips) as well as its variety of accom-
Popularity with 10 dives with instruction / 5 days-250-400 € modation facilities and non-diving offers.
main European Equipment rental -20-30 € per day
Outbound Weakness: In comparison with Adriatic add 2 more
Markets hours to flights from main otbound markets.
Quality of
non-diving Strength: Possible to visit most of dive sites in 7
tourist offer days.
studia universitatis her editati, letnik 5 (2017), številk a 1 58
hereditati
Strength: Very popular with main outbound mar-
kets.
Strength: Comparable with Adriatic. The island of-
fers a range of holiday accommodation, beaches and
resorts as well as a rich cultural history including nu-
merous fortified
settlements.
