Page 282 - Lazar, Irena, Aleksander Panjek in Jonatan Vinkler. Ur. 2020. Mikro in makro. Pristopi in prispevki k humanističnim vedam ob dvajsetletnici UP Fakultete za humanistične študije, 2. knjiga. Koper: Založba Univerze na Primorskem.
P. 282
iner, C. 2012. Automate This: How Algorithms Came to Rule Our World.
New York: Penguin Books.
Verne, J. 1997. Paris in the 20th Century: The Lost Novel. New York: Ballantine
Books.
Wells, H. G. 2016. World Brain. London: Read Books.
Wiener, N. 1985. Cybernetics: Or Control and Communication in the Animal
and Machine. 2nd edition. Cambridge, MA: The M.I.T. Press.
Wiener, N. 1990. The Human Use of Human Beings: Cybernetics and Society.
London: Free Association Books.
Spletni viri
Forster, E. M. 1909. »The Machine Stops.« https://www.ele.uri.edu/faculty/
vetter/Other-stuff/The-Machine-Stops.pdf.
Summary
The end of media factories
The article discusses the causes of the media industry crisis and develops
a critical perspective of some of the key myths that have been the founda-
tions of journalism for centuries. Special consideration is given to the rise
and decline of the media factory that was based on an advertising business
model and on trading with the attention of the audience. The loss of adver-
tising money that represented the understructure of the journalism busi-
ness for centuries, the emergence of new communicative platforms that en-
gaged increasingly with the production of media content, the changes in
the population's media habits that destroyed the traditional concepts of au-
dience and finally, the excitement about the automation of content produc-
tion all point to the fact that the industry, that was supposed to reflect on
the events in society, was, in fact, the most uninformed, unskilled and in-
competent to process the changes in the domain of communication. The
idea that intelligent machines will liberate journalists from the time-con-
suming work of production of standardized news and transform them in
some form of curators or selectors of verified information is only another
mistake in a row of illusions that are impeding the media industry to recog-
nize a banal fact: centuries of insisting on turning journalism into a factory
for the production of news will inevitably lead to the replacement of people
(journalists) with machines.
658
New York: Penguin Books.
Verne, J. 1997. Paris in the 20th Century: The Lost Novel. New York: Ballantine
Books.
Wells, H. G. 2016. World Brain. London: Read Books.
Wiener, N. 1985. Cybernetics: Or Control and Communication in the Animal
and Machine. 2nd edition. Cambridge, MA: The M.I.T. Press.
Wiener, N. 1990. The Human Use of Human Beings: Cybernetics and Society.
London: Free Association Books.
Spletni viri
Forster, E. M. 1909. »The Machine Stops.« https://www.ele.uri.edu/faculty/
vetter/Other-stuff/The-Machine-Stops.pdf.
Summary
The end of media factories
The article discusses the causes of the media industry crisis and develops
a critical perspective of some of the key myths that have been the founda-
tions of journalism for centuries. Special consideration is given to the rise
and decline of the media factory that was based on an advertising business
model and on trading with the attention of the audience. The loss of adver-
tising money that represented the understructure of the journalism busi-
ness for centuries, the emergence of new communicative platforms that en-
gaged increasingly with the production of media content, the changes in
the population's media habits that destroyed the traditional concepts of au-
dience and finally, the excitement about the automation of content produc-
tion all point to the fact that the industry, that was supposed to reflect on
the events in society, was, in fact, the most uninformed, unskilled and in-
competent to process the changes in the domain of communication. The
idea that intelligent machines will liberate journalists from the time-con-
suming work of production of standardized news and transform them in
some form of curators or selectors of verified information is only another
mistake in a row of illusions that are impeding the media industry to recog-
nize a banal fact: centuries of insisting on turning journalism into a factory
for the production of news will inevitably lead to the replacement of people
(journalists) with machines.
658
