Page 30 - Management 16 (2021), številka 1
P. 30
ona Dakič | Celostna nakupna izkušnja na prepihu sprememb
retail/our-insights/adapting-to-the-next-normal Reutskaja, E., in R. M. Hogarth. 2009. »Satisfaction in
-in-retail-the-customer-experience-imperative. Choice as a Function of the Number of Alternatives:
Dickson, P. R., in A. G. Sawyer. 1990. »The Price Knowledge ‘When Goods Satiate.’« Psychology and Marketing 26
and Search of Supermarket Shoppers.« Journal of (3): 197–203.
Marketing 54 (3): 42–53.
Donovan, R. J., J. R. Rossiter, G. Marcoolyn in A. Nes- Rook, D. W., in R. J. Fisher 1995. »Normative Influen-
dale. 1994. »Store Atmosphere and Purchasing Be- ces on Impulsive Buying Behavior.« Journal of Con-
havior.« Journal of Retailing 70 (3): 283–294. sumer Research 22 (3): 305–313.
Ertemel, A. V., in A. Başcı. 2015. »Effects of Zero Mo-
ment of Truth on Consumer Buying Decision: An Rosenbaum, M. S., M. Losada Otalora in G. Contreras
Exploratory Research in Turkey.« International Jo- Ramírez. 2017. »How to Create a Realistic Customer
urnal of Social Sciences and Education Research 1 (4): Journey Map.« Business Horizons 60 (1): 143–150.
526–526.
Foster, J., in M. A. McLelland. 2015. »Retail Atmosphe- Rompay, T. J. van, J. Krooshoop, J. W. M. Verhoeven in
rics: The Impact of a Brand Dictated Theme.« Jo- A. T. H. Pruyn. 2012. »With or Without You: Inte-
urnal of Retailing and Consumer Services 22 (1): 195– ractive Effects of Retail Density and Need for Affili-
205. ation on Shopping Pleasure and Spending.« Journal
Harahap, D. A., K. F. Ferine, N. Irawati in D. Amanah. of Business Research 65 (8): 1126–1131.
2021. »Emerging Advances In E-Commerce? Panic
And Impulse Buying During The Covid-19 Pande- Schwartz, B. 2004. The Paradox of Choice: Why More Is
mic.« Systematic Reviews in Pharmacy 12 (3): 224– Less. New York: Ecco.
230.
Inman, J. J., R. S. Winer in R. Ferraro. 2009. »The Sheth, J. 2020. »Impact of Covid-19 on Consumer Be-
Interplay among Category Characteristics, Custo- havior: Will the Old Habits Return or Die?« Journal
mer Characteristics, and Customer Activities on of Business Research 117 (6): 280–283.
in-Store Decision Making.« Journal of Marketing 73
(5): 19–29. Shankar, V. 2011. Shopper Marketing. Cambridge, ma:
Lecinski, J. 2009. Winning the Zero Moment of Truth. Marketing Science Institute.
Google. https://www.thinkwithgoogle.com/_qs/
documents/673/2011-winning-zmot-ebook Shankar, V., J. J. Inman, M. Mantrala, E. Kelley in R.
_research-studies.pdf. Rizley. 2011. »Innovations in Shopper Marketing:
Lemon, K. N., in P. C. Verhoef. 2016. »Understanding Current Insights and Future Research Issues.« Jo-
Customer Experience Throughout the Customer urnal of Retailing 87 (s1): s29–s42.
Journey.« Journal of Marketing 80 (6): 69–96.
Levav, J., in R. (J.) Zhu. 2009. »Seeking Freedom thro- Simonson, I. 1990. »The Effect of Purchase Quantity
ugh Variety.« Journal of Consumer Research 36 (12): and Timing on Variety-Seeking Behavior.« Journal
600–610. of Marketing Research 27 (2): 150–162.
Lipowski, Z. J. 1970. »The Conflict of Buridan’s Ass or
Some Dilemmas of Affluence: The Theory of Attrac- Stahlberg, M., in V. Maila. 2012. Shopper Marketing:
tive Stimulus Overload.« American Journal of Psychi- How to Increase Purchase Decisions at the Point of
atry 127 (3): 49–55. Sale. London: Kogan Page.
Mahoney, S. 2012. »Shopper Engagement: To Touch Is
to Buy.« MediaPost Communictations. https://www Statista. B. l. »Coronavirus Impact on Retail E-Commerce
.mediapost.com/publications/article/174286/ Website Traffic Worldwide as of June 2020, by Ave-
shopper-engagement-to-touch-is-to-buy.html. rage Monthly Visits (in Billions).« https://www
Maimaran, M., in C. S. Wheeler. 2008. »Circles, Squa- .statista.com/statistics/1112595/covid-19-impact
res, and Choice: The Effect of Shape Arrays on -retail-e-commerce-site-traffic-global.
Uniqueness and Variety Seeking.« Journal of Mar-
keting Research 45 (6): 731–740. Thaler, R. 1985. »Mental Accounting and Consumer
Choice.« Marketing Science 4 (3): 199–214.
»The Evolving Consumer: How covid-19 Is Changing
the Way We Shop.« B. l. McKinsey & Company.
https://www.mckinsey.com/about-us/covid-response-
center/mckinsey-live/webinars/evolving-consumer-
how-covid-19-has-changed-us-shopping-habits.
Van Trijp, H., W. Hoyer in J. Inman. 1996. »Why Switch?
Product Category: Level Explanations for True Variety-
Seeking Behavior.« Journal of Marketing Research 33
(3): 281. https://doi.org/10.2307/3152125.
30 management 16 (2021) številka 1
retail/our-insights/adapting-to-the-next-normal Reutskaja, E., in R. M. Hogarth. 2009. »Satisfaction in
-in-retail-the-customer-experience-imperative. Choice as a Function of the Number of Alternatives:
Dickson, P. R., in A. G. Sawyer. 1990. »The Price Knowledge ‘When Goods Satiate.’« Psychology and Marketing 26
and Search of Supermarket Shoppers.« Journal of (3): 197–203.
Marketing 54 (3): 42–53.
Donovan, R. J., J. R. Rossiter, G. Marcoolyn in A. Nes- Rook, D. W., in R. J. Fisher 1995. »Normative Influen-
dale. 1994. »Store Atmosphere and Purchasing Be- ces on Impulsive Buying Behavior.« Journal of Con-
havior.« Journal of Retailing 70 (3): 283–294. sumer Research 22 (3): 305–313.
Ertemel, A. V., in A. Başcı. 2015. »Effects of Zero Mo-
ment of Truth on Consumer Buying Decision: An Rosenbaum, M. S., M. Losada Otalora in G. Contreras
Exploratory Research in Turkey.« International Jo- Ramírez. 2017. »How to Create a Realistic Customer
urnal of Social Sciences and Education Research 1 (4): Journey Map.« Business Horizons 60 (1): 143–150.
526–526.
Foster, J., in M. A. McLelland. 2015. »Retail Atmosphe- Rompay, T. J. van, J. Krooshoop, J. W. M. Verhoeven in
rics: The Impact of a Brand Dictated Theme.« Jo- A. T. H. Pruyn. 2012. »With or Without You: Inte-
urnal of Retailing and Consumer Services 22 (1): 195– ractive Effects of Retail Density and Need for Affili-
205. ation on Shopping Pleasure and Spending.« Journal
Harahap, D. A., K. F. Ferine, N. Irawati in D. Amanah. of Business Research 65 (8): 1126–1131.
2021. »Emerging Advances In E-Commerce? Panic
And Impulse Buying During The Covid-19 Pande- Schwartz, B. 2004. The Paradox of Choice: Why More Is
mic.« Systematic Reviews in Pharmacy 12 (3): 224– Less. New York: Ecco.
230.
Inman, J. J., R. S. Winer in R. Ferraro. 2009. »The Sheth, J. 2020. »Impact of Covid-19 on Consumer Be-
Interplay among Category Characteristics, Custo- havior: Will the Old Habits Return or Die?« Journal
mer Characteristics, and Customer Activities on of Business Research 117 (6): 280–283.
in-Store Decision Making.« Journal of Marketing 73
(5): 19–29. Shankar, V. 2011. Shopper Marketing. Cambridge, ma:
Lecinski, J. 2009. Winning the Zero Moment of Truth. Marketing Science Institute.
Google. https://www.thinkwithgoogle.com/_qs/
documents/673/2011-winning-zmot-ebook Shankar, V., J. J. Inman, M. Mantrala, E. Kelley in R.
_research-studies.pdf. Rizley. 2011. »Innovations in Shopper Marketing:
Lemon, K. N., in P. C. Verhoef. 2016. »Understanding Current Insights and Future Research Issues.« Jo-
Customer Experience Throughout the Customer urnal of Retailing 87 (s1): s29–s42.
Journey.« Journal of Marketing 80 (6): 69–96.
Levav, J., in R. (J.) Zhu. 2009. »Seeking Freedom thro- Simonson, I. 1990. »The Effect of Purchase Quantity
ugh Variety.« Journal of Consumer Research 36 (12): and Timing on Variety-Seeking Behavior.« Journal
600–610. of Marketing Research 27 (2): 150–162.
Lipowski, Z. J. 1970. »The Conflict of Buridan’s Ass or
Some Dilemmas of Affluence: The Theory of Attrac- Stahlberg, M., in V. Maila. 2012. Shopper Marketing:
tive Stimulus Overload.« American Journal of Psychi- How to Increase Purchase Decisions at the Point of
atry 127 (3): 49–55. Sale. London: Kogan Page.
Mahoney, S. 2012. »Shopper Engagement: To Touch Is
to Buy.« MediaPost Communictations. https://www Statista. B. l. »Coronavirus Impact on Retail E-Commerce
.mediapost.com/publications/article/174286/ Website Traffic Worldwide as of June 2020, by Ave-
shopper-engagement-to-touch-is-to-buy.html. rage Monthly Visits (in Billions).« https://www
Maimaran, M., in C. S. Wheeler. 2008. »Circles, Squa- .statista.com/statistics/1112595/covid-19-impact
res, and Choice: The Effect of Shape Arrays on -retail-e-commerce-site-traffic-global.
Uniqueness and Variety Seeking.« Journal of Mar-
keting Research 45 (6): 731–740. Thaler, R. 1985. »Mental Accounting and Consumer
Choice.« Marketing Science 4 (3): 199–214.
»The Evolving Consumer: How covid-19 Is Changing
the Way We Shop.« B. l. McKinsey & Company.
https://www.mckinsey.com/about-us/covid-response-
center/mckinsey-live/webinars/evolving-consumer-
how-covid-19-has-changed-us-shopping-habits.
Van Trijp, H., W. Hoyer in J. Inman. 1996. »Why Switch?
Product Category: Level Explanations for True Variety-
Seeking Behavior.« Journal of Marketing Research 33
(3): 281. https://doi.org/10.2307/3152125.
30 management 16 (2021) številka 1
