Page 62 - Studia Universitatis Hereditati, vol. 5(1) (2017)

dia universitatis her editati, letnik 5 (2017), številk a 1 62Micro-Environment: Swot AnalysisUmbrella organization for divers in Slove­
Of Diving Tourism In Atas Destinations
hereditatiIntroduction
Given that there is no diving market for a close­
ly specialized diving product such as the an­
cient underwater heritage, a SWOT analysis
of the tourism potential of the destinations for
the general product of diving tourism has been
made, in relation to the general characteristics
of this product and the profile of the European
diver tourist mentioned in the previous chapter.
Within this analysis, the resources of the ancient
period, which form the backbone of the future
diving thematic route of the Ancient Trap of the
Adriatic Sea, are especially distinguished.
An introduction to the SWOT analysis of
each destination gives a brief summary of the
state of diving tourism in the country that repre­
sents a strategic framework for the development
of this type of tourism.
In the analysis of the touristic / resource
base of the destination, those segments / of­
fers that are an integral part of the diving tour­
ism products and which may be attractive for all
three segments of this market are considered:
- the plant and animal world of the underwa­
ter world
- underwater locations - with particular emp­
hasis on antique
- beaches, cultural heritage and manifestati­
ons - with special emphasis on antique; na­
tural heritage; sports activities
In order to determine its positioning in rela­
tion to the major european emission diving mar­
kets destinations have been analysed regarding
their tourism infrastructure, accommodation
capacities, traffic accessibility.
Slovenia – Izola
Diving Tourism In Slovenia
Diving tourism in Slovenia is not recognized as a
special type of selective tourism that has its mar­
ket and the diving offer function as an addition­
al sporting activity in destinations.
nia is SLOVENSKA POTAPLJAŠKA ZVEZA
(SPZ), whose members are 60 diving clubs/cen­
tres. The main objective of the SPT is the profes­
sional training of members.
The promotion of diving tourism is in the
domain of the National Tourist Office TZS,
which does not distinguish diving tourism as a
special and significant niche in tourist offer but
is treated as an additional activity in destina­
tions.
There is no legal regulation for diving (div­
ing tourism and diving sports are not separated
from other diving). National legislation that in
other European countries allows for the devel­
opment of diving tourism such as scuttling does
not exist and it is very difficult to obtain a li­
cense for such a thing. There is also no awareness
of the introduction of no-take zones that do not
allow any human activity except diving and are
primarily directed to the preservation of a fish-
based fund that makes the underwater more at­
tractive for diving.
As far as diving standards and certification
are concerned, most of the approximately 10 div­
ing clubs involved in diving services in tourism
have international certificates. This facilitates
the development of diving tourism as European
tour operators specializing in this tourism sec­
tor work exclusively with those diving clubs that
have international certifications .
Education of diving staff regarding the in­
terpretation of underwater sites does not ex­
ist. The potential of multimedia technologies in
the presentation of underwater sites has also not
been used at all.
There are about 10 diving clubs / centers in
Slovenia, all of which offer diving (diving, excur­
sions). Diving season takes about 3 months, from
June till September.
Slovenia has not been recognized in the ma­
jor broadcasting markets as one of the existing
Mediterranean diving destinations and has not
been included as a destination on some of the
popular web services for the purchase of tourist
diving services such as: scubatravel.com; scuba­