Page 65 - Studia Universitatis Hereditati, vol. 5(1) (2017)
P. 65
ia universitatisFrom the existing guest structure it can be Accomodation Capacities
swot analysis of potentials of diving tour ism and underwater her itage ... 65 concluded that Izola is primarily a road des- By the last available data from 2008 Isola has:
tination for its largest emission markets. 1.433 rooms, 4.341 beds; 11 hotels – 2 4*, 9 3* -
39.8% of overall accommodation capacities; 2 au
The largest European emittive markets for tocamps; 1 hostel; other accommodation (rooms,
diving tourism are: Germany, UK, France, apartments) – cca 50% of overall accommoda
Austria, Scandinavia. In addition to UK, all tion capacities.
these markets are already the emitive mar-
ket for destination, which facilitates the pro- The structure of the accommodation capac-
motion of diving tourism. Also considering ities of the destination is dominated by pri-
the geographic position of Izola and the road vate households and middle class hotels that
distance for certain markets (Italy, Austria, can position the destination as attractive for
South Germany) there are favorable predis- passionate divers for whom accommoda-
positions for the promotion of shorter div- tion is not so important or to recreational
ing holidays during the year. divers and those who travel with families of
lower income.
Market activities in markets such as UK,
Scandinavia and France will depend on air- Table 2: SWOT
line seasonal and outbound connections.
STRENGHTS WEAKNESSES
- good geographic position: road and airborne availability of - Slovenia has not been recognized as a diving destination on the
broadcasting markets emerging markets for diving tourism
- favourable climatic conditions - lack of quality hotel accommodation
- clean, clear and safe sea (absence of dangerous marine species) - insufficiently developed offer of active tourism
- close to many nature parks - legal regulations do not support diving
- archaeological underwater park (non existence of no-take zones)
- a large number of protected areas on the sea - a small number of archaeological sites prepared for sightseeing
OPPORTUNITIES THREATS
- raising the quality of accommodation capacities - ecological degradation of underwater (fish catch, illegal under-
- development of sport / active tourism water fishing)
- the possibility of changing legal regulations regarding the sink- - gradual retardation of competition
ing of ships and no-take zones - the growth of other diving Mediterranean destinations
- the possibility of introducing new attractive services at diving - insufficient marketing activity in target markets
centres: underwater photography courses, .... - the lack of a clearly shaped tourist product
- the possibility of introducing an al-inclusive package for divers
Croatia – Island Of Lošinj, an diving destinations and has been included in
Island Of Prvić/Vodice some of its popular web services for the purchase
of tourist diving services such as: scubatravel.com;
Diving Tourism In Croatia scubatravel.co.uk; divebooker.com; easydive
booking.com. The biggest amount of Diving cen
Diving tourism in Croatia is relatively developed tres is presented at www.diviac.com (13). There is
although the Croatian Tourist Board has not rec also description of diving destinations at www.
ognized it as a special type of selective tourism padi.com as well as locations of PADI centres (19).
that has its market so the offer functions mainly as Croatia is not presented as a diving destination at
an additional sporting activity in the destinations. www.diveworldwide.com, www.liveaboard.com
Croatia has been partially recognized on major and in general liveaboard offer is issing.
broadcasting markets as one of the Mediterrane
swot analysis of potentials of diving tour ism and underwater her itage ... 65 concluded that Izola is primarily a road des- By the last available data from 2008 Isola has:
tination for its largest emission markets. 1.433 rooms, 4.341 beds; 11 hotels – 2 4*, 9 3* -
39.8% of overall accommodation capacities; 2 au
The largest European emittive markets for tocamps; 1 hostel; other accommodation (rooms,
diving tourism are: Germany, UK, France, apartments) – cca 50% of overall accommoda
Austria, Scandinavia. In addition to UK, all tion capacities.
these markets are already the emitive mar-
ket for destination, which facilitates the pro- The structure of the accommodation capac-
motion of diving tourism. Also considering ities of the destination is dominated by pri-
the geographic position of Izola and the road vate households and middle class hotels that
distance for certain markets (Italy, Austria, can position the destination as attractive for
South Germany) there are favorable predis- passionate divers for whom accommoda-
positions for the promotion of shorter div- tion is not so important or to recreational
ing holidays during the year. divers and those who travel with families of
lower income.
Market activities in markets such as UK,
Scandinavia and France will depend on air- Table 2: SWOT
line seasonal and outbound connections.
STRENGHTS WEAKNESSES
- good geographic position: road and airborne availability of - Slovenia has not been recognized as a diving destination on the
broadcasting markets emerging markets for diving tourism
- favourable climatic conditions - lack of quality hotel accommodation
- clean, clear and safe sea (absence of dangerous marine species) - insufficiently developed offer of active tourism
- close to many nature parks - legal regulations do not support diving
- archaeological underwater park (non existence of no-take zones)
- a large number of protected areas on the sea - a small number of archaeological sites prepared for sightseeing
OPPORTUNITIES THREATS
- raising the quality of accommodation capacities - ecological degradation of underwater (fish catch, illegal under-
- development of sport / active tourism water fishing)
- the possibility of changing legal regulations regarding the sink- - gradual retardation of competition
ing of ships and no-take zones - the growth of other diving Mediterranean destinations
- the possibility of introducing new attractive services at diving - insufficient marketing activity in target markets
centres: underwater photography courses, .... - the lack of a clearly shaped tourist product
- the possibility of introducing an al-inclusive package for divers
Croatia – Island Of Lošinj, an diving destinations and has been included in
Island Of Prvić/Vodice some of its popular web services for the purchase
of tourist diving services such as: scubatravel.com;
Diving Tourism In Croatia scubatravel.co.uk; divebooker.com; easydive
booking.com. The biggest amount of Diving cen
Diving tourism in Croatia is relatively developed tres is presented at www.diviac.com (13). There is
although the Croatian Tourist Board has not rec also description of diving destinations at www.
ognized it as a special type of selective tourism padi.com as well as locations of PADI centres (19).
that has its market so the offer functions mainly as Croatia is not presented as a diving destination at
an additional sporting activity in the destinations. www.diveworldwide.com, www.liveaboard.com
Croatia has been partially recognized on major and in general liveaboard offer is issing.
broadcasting markets as one of the Mediterrane
